As a designer, entrepreneur and established university lecturer, Carlotta de Bevilacqua is one of the major players in the world of contemporary Architecture and design. Graduated in 1983 in Architecture at Politecnico in Milan, Carlotta de Bevilacqua is head of her Architectural and design office and is responsible for Architectural planning and interior decoration in Italy and worldwide, cooperating with other important Architectural and engineering offices. As a designer of wide experience and Art Director of Memphis and Alias from 1989 to 1993, Carlotta de Bevilacqua developed innovative concepts and products for Artemide. Until 2004 Carlotta de Bevilacqua was Chief Executive Officer (CEO) for the Brand Strategy & Development organization within the Artemide, with responsibilities in the areas of Marketing, Communication and Vision & Strategic Futures. In 1999 Artemide acquired Danese Milano, the leader in Italian design in the 60's/70's, and in a very short time Carlotta de Bevilacqua revived the famous Italian design brand to it's former glory.