BIG (Bjarke Ingels Group)
BIG (Bjarke Ingels Group) is a Copenhagen, New York, London and Barcelona based group of Architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors. BIG are currently involved in a large number of projects throughout Europe, North America, Asia and Middle East. BIG Architecture emerges from careful analysis of how contemporary life constantly evolves and changes. Not least due to the influence from multicultural exchange, global economic flows and communication technologies, that all together require new ways of Architectural and urban organization. BIG believe that in order to deal with today’s challenges, Architecture can profitably move into a field that has been largely unexplored. A pragmatic utopian Architecture that steers clear of the petrifying pragmatism of boring boxes and the naïve utopian ideas of digital formalism. Like a form of programmatic alchemy, BIG create architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. By hitting the fertile overlap between pragmatic and utopia, BIG once again find the freedom to change the surface of our planet, to better fit contemporary life forms.